Customer profile: toredo
toredo, legally operating as HS Sales GmbH, specialises in the sale of professionally refurbished electronics and B-grade goods.
With PlentyONE, the company manages not only its own online shop, toredo.de, but also its growing marketplace business. PlentyONE acts as the operational backbone for the entire order lifecycle as well as the central product data hub for sales on:
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Amazon
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eBay
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Refurbed
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Back Market
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Idealo
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Kaufland
Brand building and customer loyalty
The brand has become a decisive purchasing factor. Only in your own shop can it be consistently presented — fostering emotional connection, higher repeat purchase rates, and genuine customer loyalty.
Channel diversification and resilience
A dedicated shop gives you freedom from marketplace fees, restrictions, and algorithms. It adds a sales channel you control, strengthening your resilience against competitive pressures.
Full control over the customer experience
From first click to checkout, you control every touchpoint. This level of control is the key to standing out through usability, content, and service.
“For us, moving to our own frontend was less a question of 'wanting' and more of necessity. In the refurbished sector, we deal with unique products, complex grading logics, and tax-specific requirements — all demands where standard themes quickly reach their limits.”
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the solution
The scalable shop
from PlentyONE
toredo chose the next-generation integrated PlentyONE shop system — a modern headless PWA built on proven frameworks.
In the backend, PlentyONE keeps products, inventory, and orders fully synchronised as a stable data hub. Meanwhile, toredo has complete freedom to shape the frontend in code, perfectly reflecting its unique product structure from the PIM — with no extra IT overhead.
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Modern
Technology -
Flexible
Design -
Full
Integration -
Easy
to use
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