E-Commerce Challenges? Talk to one of our Experts.

Get the answers and guidance you need. Our specialists are ready to help, with no commitment required. Let's elevate your online business together.

PlentyONE as Middleware

ORION leads the way: Pleasure meets performance.

From erotic trailblazer to digital commerce experts in B2B & B2C. In 2024, ORION said goodbye to patchwork solutions and took full control of their operations with PlentyONE as middleware.
The result? Smoother workflows, less frustration, and the kind of performance that keeps their commerce business in full swing.

 
orion_yes 2_BEARB

Ready for change – and ready to grow.
Why ORION realigned its operations.

  • ORION

    PlentySeller

  • Sexual Wellness

    Industry

  • 250

    employees

  • B2B & B2C

    Multichannel Model

  • 15.000

    products in portfolio

  • 1981

    Year of foundation

In business since 1981. Online since 1995. ORION has long been a major player in the erotic industry.
With its own online shop, B2C sales on marketplaces like Amazon and eBay, physical POS stores, and a B2B distribution channel, the company is firmly positioned in multichannel commerce.

Around 250 employees, over 15,000 products, and a strong focus on direct customer relationships define this digital trailblazer in sexual wellness. And ORION isn’t done yet: the team is set on international growth and aims to expand across new European marketplaces.

But with greater ambitions came growing complexity.
Shopware 5 served as middleware between marketplaces and the company’s IBM-based ERP. Data transfer was handled via Magnalister.
The result: custom integrations, limited visibility, too many tools – and not enough flow. ORION faced a fragmented system landscape that was slowly running out of steam.
When Shopware 5 was phased out, one thing became clear: this wasn’t just about replacing a system.
It was time for a solution that connects seamlessly, integrates cleanly – and scales with the business.

Scaling Multichannel – without the tech mess

ORION’s ambitions

Erotic meets efficiency. Turning up the heat – and the output!

In 2024, ORION drew a line – and said goodbye to its patchwork setup for good. Since then, PlentyONE has been at their side, powering:

  • seamless data exchange between ORION’s in-house ERP (MailPlus on IBM System I) and PlentyONE’s marketplace integrations
  • autonomy and flexibility in everyday operations
  • future-ready infrastructure and ongoing development
  • access to a wide range of global integrations
  • automated workflows and centralised product data information management 

 

  • money-currency-euro-circle--exchange-payment-euro-forex-finance-currency-money-foreign

    Growth across
    all channels

  • artikelset-preise-basket

    API based
    data exchange

  • varianten-fotos

    Process
    Automation

  • mehrsprachigkeit-globe

    Centralised PIM


Nele Bülow, Marketplace Manager - ORION

 “Managing marketplaces used to be a daily pain point. Now, PlentyONE bridges the gap between our ERP and sales channels — giving us control, clarity, and capacities to scale.” 

 

 

db3a60cef0f49892b87852f0f04a590282e30bce

On the Perfect Spot: PlentyONE as Middleware

Thanks to automated and reliable data flows between ORION’s in-house ERP, PlentyONE as middleware, and marketplaces like Amazon and eBay, the team was able to consolidate key processes – and cut down on manual work.

Product data, orders, stock levels, and status updates now flow seamlessly through the system – end-to-end, across all channels, and error-free. The result? Greater efficiency in day-to-day operations – and a future-ready tech setup that grows with the business.

More performance, less hands-on hustle.

 

Previous slide button
Next slide button
 

Unified Commerce Romantic
ORION’s PlentyONE Highlights

preisstrategie-infographic-arrow-performance-umsatzsteigerung

Fast, global channel integration

ORION has its sights set on international growth. That’s why fast, uncomplicated access to new marketplaces, platforms and plugins is key – with flexible expansion, no overhead.
PlentyONE ensures the company stays agile, even as channel diversity & complexity increases.

performance-sicherheit-lock-shield

Centralised order import & automated returns

In the erotic industry, great service is everything. Thanks to PlentyONE, support requests are automatically linked to the right orders – for fast, context-based responses.
Returns? Handled seamlessly and automatically. The result: smoother operations and top-notch customer satisfaction.

skalierbarkeit-zentrale-verwaltung

Process automation & data sync

Manual tasks used to be a time sink and an error trap. Now, stable PlentyONE workflows and a connected PIM ensure consistent content and a seamless brand experience across every touchpoint. The payoff: high data quality, less stress, and scalable processes – built to grow.

Onboarding

ORION likes it fast. The Onboarding Session.

It all sparked at K5 in 2024 – and less than a week after signing the contract, ORION kicked off onboarding with PlentyONE.

Just six weeks later, the middleware went live – serving as the central hub for all B2C marketplace connections. Weekly check-ins, tailored training sessions, and a project team that thinks in tech and understands the everyday hustle of multichannel selling – that’s what got the setup up and running. Smoothly. Swiftly. Successfully. 

c6e97ded81bb593ee4b4a82584a4619dacc87107

More e-commerce heroes

customer-logo-misspompadour

Miss Pompadour

From bold walls to bold moves in e-commerce.
Europe’s go-to D2C paint brand for DIY lovers.
 With colour, creativity and a passion for makeovers, MissPompadour runs a seamless omnichannel setup with PlentyONE – fast, flexible, and always in flow.

a447626c467d8335d641bd6eef92afb5.w1000.h1000 1

mokebo

It started with one piece of furniture on Amazon.
Today, mokebo is a fast-growing home & living brand with a strong D2C mindset and Multichannel DNA – agile, efficient, and scaling internationally.
Powered by PlentyONE as the central ERP behind their e-commerce operations.

image 87

Lucky Bike

With 35 locations across Germany and nine-figure revenue, Lucky Bike is a market leader. A significant portion of their sales now comes from online commerce. Powered by PlentyONE, their detailed product information enhances their commitment to delivering excellent customer service.

customer-logo-MT-alternative-seize

MT Melsungen

This handball Bundesliga club has been a successful PlentyONE seller for years. Thanks to our solution, the club took its merch sales to the next level.

Bildschirmfoto 2024-10-22 um 19.23.08 1

Josef Seibel

Shoemaker tradition meets digitalisation. This success story showcases how a shoe manufacturer embraced digitalisation and entered the direct-to-consumer market.

customer-logo-wacken-alternative-size

Wacken Open-Air

The world’s most famous metal festival rocks its extensive merchandise business globally and year-round with PlentyONE, including an integration for ticket sales.



customer-logo-deubaxxl

Deuba XXL

In the fast-paced world of e-commerce, PlentyONE has enabled the diverse retail company from Merzig to operate more sales channels, offer a wider product range, and reach even more customers.



icon-001

Be the next success story!

Planning your next big move in e-commerce?
We’re here to support you.
Talk to one of our e-commerce experts – and find out how PlentyONE can help you move forward.

Previous slide button
Next slide button
customer-logo-deubaxxl
layer1
Bildschirmfoto 2024-11-05 um 16.37.16
Bildschirmfoto 2024-11-05 um 16.40.48 1
Cherry_logo_2012.svg
customer-logo-josef-seibel
customer-logo-melitta (1)
Bildschirmfoto 2024-11-05 um 16.41.51 1
Ruf_Lebensmittelwerk_logo.svg 1
rotho-logo
customer-logo-norma 2
customer-logo-mokebo-alternative-size

Start your own success story – with PlentyONE!

Do you have questions about our product or specific features? Schedule a free consultation with us right here!

PlentyONE 30 Tage kostenlos testen!

Erleben Sie die Möglichkeiten unserer All-in-One E-Commerce-Plattform – 30 Tage lang, kostenfrei und komplett unverbindlich. So geht's:

  1. Formular ausfüllen – schnell & unkompliziert
  2. Zugangsdaten zum Testsystem direkt per E-Mail erhalten
  3. Sofort loslegen – alle Funktionen ausprobieren und PlentyONE entdecken

Jetzt starten und überzeugen!

Back to top