Overview Trusted Shops
About Trusted Shops
Trusted Shops SE is a company founded in 1999 in Cologne, operating the eponymous European trust platform for online retail. More than 32,000 online shops across Europe carry the Trusted Shops quality seal, which merchants receive after verification of identity, creditworthiness, consumer protection compliance, and further quality criteria. The platform processes approximately 48,000 new reviews daily and reaches more than 45 million registered online shoppers in Europe. Key markets include Germany, France, Spain, the Netherlands, and Poland.
USPs of the Trusted Shops integration
Service Portfolio Trusted Shops
- Quality seal with independent verification — The Trusted Shops quality seal is only awarded after verification of identity, creditworthiness, test orders, and consumer protection compliance — it cannot be purchased directly.
- Buyer protection against non-delivery and non-refund — The Trusted Shops buyer protection covers purchases even in the event of merchant insolvency — beyond the protection offered by standard payment service providers.
- Shop and product reviews — Merchants can collect verified shop and product reviews via the Reviews Toolkit and display them in the shop; reviews are automatically visible as Google stars in search results.
- European reach — With more than 32,000 certified shops and presence across multiple European markets, Trusted Shops is the most widely adopted trust brand in European online retail.