plentymarkets is now called PlentyONE — here's what that means for you

Since November 2024, plentymarkets has been operating under a new name: PlentyONE. The system, which over 55,000 merchants use for their multichannel e-commerce, has remained the same. The platform, the marketplace integrations, the automation—everything is still available. What has changed: the name, the brand, and the strategic framework behind it.

This page explains what the transition from plentymarkets to PlentyONE specifically means—for existing customers, for merchants familiar with plentymarkets, and for anyone looking for a multichannel ERP solution for the DACH market.

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Leading brands and retailers rely on PlentyONE

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What is PlentyONE, and what was plentymarkets?

plentymarkets was one of the leading e-commerce ERP platforms in German-speaking countries. The company behind the software—plentysystems AG—consolidated all its brands under a single name in November 2024: PlentyONE.

PlentyONE is not a new software product. It is the evolution of plentymarkets: the same technology, enhanced with managed services, a clearer product structure, and a scalable cloud infrastructure for B2C and B2B retailers, extending all the way to the enterprise sector.

The core of the platform—multichannel selling, order fulfillment, inventory management, and marketplace integrations—has remained the same. PlentyONE builds on this foundation.

What Has Changed as a Result of the Rebrand

  • Pain Point: Brand confusion caused by multiple product names (plentymarkets, plentyShop, plentyPOS)

    Solution: A unified platform under one name — PlentyONE

  • Schmerz: Marketplace Portfolio Has Gaps in International Channels

    Solution: 150+ marketplace integrations worldwide — Amazon, eBay, OTTO, Kaufland, Zalando, and more

  • Pain Point: Managed Services Not Fully Integrated — Software and Consulting Are Separate

    Solution: Software, consulting, and operational support—all from a single source

  • Pain: Infrastructure communicated without explicit certification

    Solution: TÜV-certified AWS cloud — scalable and stable during any peak load

Why switch to PlentyONE?

The plentymarkets brand had grown over the course of more than 20 years—organically, with many products under different names. PlentyONE is the strategic response to this: a unified platform, a clear name, and a scalable positioning for global e-commerce.

CEO Jan Griesel on the decision:

“The consolidation of our brands is a milestone. With PlentyONE, we offer a comprehensive e-commerce platform that fully meets the demands of modern retail.”

The rebrand is not merely a cosmetic change. It reflects a substantive expansion: more marketplaces, more automation, and a broader range of services.

STEVEN JOHNSTONE, E-Commerce Manager at Lucky Bike

“Just as the frame is the central foundation of a bicycle for all its components, plenty is, for us, the framework in the digital context that allows us to establish ourselves and maintain our position there.”

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Try PlentyONE for All Retailers

If you're familiar with plentymarkets, you're familiar with the basics of PlentyONE. If you're new to it: You can try the platform for free for 30 days—no credit card required, no cancellation needed.

No credit card required. 30 days free. No automatic subscription.

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Experience the full potential of our all-in-one e-commerce platform – free for 30 days. No Fees. No Commitment. Getting started is easy:

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