AHAG
Reporting & Analytics
Benefits minubo
Why connect minubo with PlentyONE?
minubo is a business intelligence platform specializing in e-commerce. The solution consolidates data from ERP systems, online shops, marketplaces, marketing tools, web tracking, logistics, and cost sources into a unified data foundation with standardized KPI definitions. The PlentyONE integration connects minubo directly to existing shop infrastructure. Users include e-commerce companies such as Intersport, Bergzeit, and ZooRoyal.
Overview minubo
About minubo
minubo – Business Intelligence for E-Commerce and Omnichannel Retailers
minubo is a business intelligence platform specializing in e-commerce. The solution is designed for mid-sized and enterprise retailers managing multiple sales and marketing channels — in pure online retail as well as omnichannel operations. Users include companies across fashion, FMCG, furniture, electronics, pet supplies, and cosmetics, among them Intersport, Bergzeit, ZooRoyal, Riess-Ambiente, Höfer Chemie, and Kettler.
Data Foundation and Analysis
minubo consolidates data from ERP systems, online shops, marketplaces, marketing tools, web tracking, logistics, and cost sources into a unified data foundation with standardized KPI definitions. Data silos between individual systems are eliminated; all relevant metrics are available across channels. By linking PlentyONE data with transactional metrics from PIM, web tracking, additional sales channels, and costs such as marketing spend, marketplace fees, discounts, payment, fulfillment, and returns costs, minubo provides daily insights down to contribution margin level III. Retailers can manage their business profitably — at product, channel, marketing, or customer level.
Optimization and Reporting
Beyond data analysis, minubo offers extensive optimization capabilities across different areas of the business. The minubo frontend includes daily reporting, assortment planning, and cohort, supplier, returns, and warehouse analyses. Pre-built best-practice reports based on a proven e-commerce data model enable a quick start without lengthy onboarding. Employees across all departments can access the data relevant to their area in self-service and share insights with colleagues at the click of a button.
All-in-One Solution and Modular Use
minubo is available both as a complete all-in-one BI solution and as individual modules that integrate into existing tech and BI infrastructures. Retailers already working with visualization tools such as Power BI or Tableau can use minubo as their data foundation. For companies with an existing data warehouse, minubo handles the structured preparation and integration of ERP data. Additionally, minubo provides merchandise management data including a data model and context layer in a format suitable for use with large language models such as ChatGPT or other AI applications.
Integration with PlentyONE
The PlentyONE integration connects minubo directly to existing shop and ERP infrastructure. PlentyONE data is made available in minubo in a structured and enriched format after onboarding — without manual integration effort. The platform delivers not only reporting and analysis, but also a unified data foundation for AI-driven applications in e-commerce operations.
USPs of the minubo integration
Service Portfolio minubo
The integration of PlentyONE and minubo enables you to efficiently manage and optimize all key areas—including logistics, product assortment, sales channels, and marketing—to ensure sustainable profitability. minubo delivers the necessary structured data right where you need it: in the minubo frontend at the click of a button, in your existing BI infrastructure (PowerBI & Co or your own DWH), and, of course, via the MCP server directly into your preferred LLM.
Functionality
Features of the minubo integration
- Standard interfaces to all major tools, such as your ERP, marketing and e-commerce software, web analytics, PIM systems, and more
- AI insights and proactive findings to guide profitable business strategies
- Best-practice reports, dashboards, and e-commerce analytics available at the touch of a button in the minubo frontend
- In-depth ad-hoc analyses down to the SKU level and into the DBIII
Get in touch with minubo
Discover how the PlentyONE integration for minubo can optimize your processes.
