AdValue Group
Marketing
Overview 7Learnings
About 7Learnings
7Learnings GmbH is a Berlin-based software company that develops an AI-driven predictive pricing platform for e-commerce merchants and retailers. The platform uses machine learning to model price elasticity and demand at the SKU level on a daily basis, generating channel-specific prices. The solution is designed for B2C merchants and brands with assortments of at least 5,000 SKUs that want to move from rule-based to data-driven, predictive pricing.
USPs of the 7Learnings integration
Service Portfolio 7Learnings
- Predictive rather than rule-based pricing — Instead of static pricing rules, AI models calculate daily demand and price elasticity at the SKU level and derive pricing recommendations aligned with defined business goals.
- Channel-specific price optimization — Prices are calculated individually based on the performance dynamics of each marketplace or sales channel, rather than being set uniformly across channels.
- Scenario simulation — Merchants can simulate different price, revenue, and profit scenarios and evaluate the impact of their pricing strategy before implementation.
- Broad data foundation — Models process historical transaction data, product attributes, seasonality, and competitor prices for accurate demand forecasting.
Functionality
Features of the 7Learnings integration
- Predictive pricing — Data-driven dynamic price optimization at the SKU level for e-commerce and omnichannel retail.
- Price elasticity modeling — Daily calculation of price elasticity per product based on historical transactions, product attributes, seasonality, and competitor prices.
- Demand forecasting — Demand forecasting for different price points to support pricing and purchasing decisions.
- Performance marketing optimization — Data-driven optimization of marketing budgets based on demand and revenue forecasts.
- Order quantity optimization — Optimization of purchasing and order quantities based on demand forecasts.
- Channel-specific pricing — Individual price optimization per marketplace and sales channel.
- Scenario simulation — Simulation of different price, revenue, and profit scenarios before implementation.
Get in touch with 7Learnings
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