7Learnings
Marketing
Overview AdValue Group
About AdValue Group
AdValue Group GmbH is a Munich-based technology company specializing in marketing technology for e-commerce. The company develops and operates three standalone products — repricing.com, DataFeedManager, and intelliTracking — providing online retailers with tools for dynamic pricing, data feed management, and customer journey tracking. The products are connected via plugins for all common shop systems, including PlentyONE, Shopware, and Shopify.
USPs of the AdValue Group integration
Service Portfolio AdValue Group
- Three specialized products under one roof — repricing.com, DataFeedManager, and intelliTracking address three central operational challenges in e-commerce — pricing, product data distribution, and marketing tracking — from a single provider.
- Real-time competitor monitoring — repricing.com continuously monitors competitor prices and automatically updates selling prices in the shop system and Merchant Center.
- Cross-platform data feed distribution — DataFeedManager imports product data directly from the shop system, optimizes it, and automatically uploads it to Google, Facebook, Microsoft Ads, and other marketplaces.
- Server-side and cookieless tracking — intelliTracking offers AI-based server-side and cookieless tracking in addition to classic customer journey tracking for privacy-compliant attribution.
Functionality
Features of the AdValue Group integration
- repricing.com — Dynamic repricing — Automated, competition-based price adjustment for online shops and marketplaces with continuous monitoring and plugin integration into common shop systems.
- DataFeedManager — Data feed management — Import, mapping, and optimization of product data from the shop system, plus automated upload to Google Shopping, Facebook, Microsoft Ads, and other platforms.
- intelliTracking — Customer journey tracking — Analysis of the customer journey to attribute advertising materials to purchases, including server-side tracking and AI-based cookieless tracking.
- intelliAd — Performance marketing — Performance marketing optimization for search, display, and shopping campaigns.
- EPWR — Additional product within the AdValue Group portfolio.
- Plugin integration — Plugins for PlentyONE, Shopware, Shopify, and other common shop systems.
Get in touch with AdValue Group
Discover how the PlentyONE integration for AdValue Group can optimize your processes.
