Algoritmo BI
Reporting & Analytics
Overview DataWow
About DataWow
DataWow is a decision intelligence suite for e-commerce businesses, developed by AHAG Unternehmensberatung GmbH & Co. KG, based in Münster. The solution connects PlentyONE with marketing, logistics, financial, and marketplace data in a centralized data model. Merchants analyze profitability, contribution margins, inventory, returns, campaigns, and customer behavior via DeltaMaster, Power BI, or the AI-powered DataWow Profit Pilot.
The PlentyONE integration is designed as a plug-and-play connection, enabling automatic data import without lengthy setup. DataWow serves e-commerce merchants, multichannel retailers, D2C brands, and small to mid-sized businesses — particularly controlling, management, and e-commerce leadership teams.
DataWow combines operational data from PlentyONE with business metrics in a unified data model. The AI analyzes real business data and delivers actionable recommendations rather than isolated reports.
Functionality
Features of the DataWow integration
- Plug-and-play PlentyONE integration — Automatic data import from PlentyONE without manual effort.
- Contribution margin analysis CM1–CM4 — Complete profitability analysis down to product level.
- Inventory management and replenishment — Transparency over stock levels and replenishment optimization.
- Marketing and campaign analytics — Evaluation of marketing data and campaign performance.
- Returns analytics — Analysis of return rates and causes.
- Customer analytics — Evaluation of customer data and purchasing behavior.
- Purchasing analytics — Analysis of procurement data and supplier performance.
- Power BI dashboards — Visualization of key metrics in Power BI.
- DeltaMaster reporting — Structured reporting via DeltaMaster.
- DataWow Profit Pilot — AI-powered analysis and decision support.
Get in touch with DataWow
Discover how the PlentyONE integration for DataWow can optimize your processes.
