7Learnings
Marketing
Overview PAQATO
About PAQATO
PAQATO GmbH is a software company founded in 2015 in Münster, developing an after-sales experience platform for online retailers. The platform enables merchants to fully control shipping communication after purchase — including shipping notifications, tracking information, and returns processing — under their own brand identity, rather than delegating it to the respective logistics service provider. More than 2,500 online shops use PAQATO for proactive, brand-specific customer communication along the parcel journey.
USPs of the PAQATO integration
Service Portfolio PAQATO
- Shipping communication in the merchant's hands — Shipping notifications such as "Your parcel arrives tomorrow" are sent by the merchant, not the logistics provider — in the merchant's own corporate design, with their own wording and content.
- Track & trace page in the shop — Shipment tracking takes place on a dedicated page within the online shop, not on the logistics provider's website — customers stay in the shop environment and can continue shopping directly.
- Shipping controlling with BI analytics — PAQATO delivers detailed analytics on shipping volumes, delivery transit times, and carrier performance down to individual shipment level, enabling proactive intervention in case of delays.
- Multiple carriers, one platform — Shipments from different logistics providers are tracked and communicated centrally within a single platform.
Functionality
Features of the PAQATO integration
- SPEAQ — Shipping communication — Proactive, automated shipping notifications via email, SMS, and other channels in the merchant's own brand identity.
- TRAQ — Track & trace page — Custom shipment tracking page in the online shop's design, with cross-selling elements, advertising banners, and special offers.
- QONTROL — Shipping controlling — BI-supported shipping controlling with analytics on carrier performance, transit times, and shipping volumes to reduce service inquiries.
- RETURN — Returns portal — Fully automated, digital returns processing directly in the shop.
- primeguard — Performance report — Transparency over KPIs to protect Amazon Prime status.
- AI Service Agent (Zendesk add-on) — Automated responses to shipping inquiries in customer service.
- Cross-selling during shipping — Use of shipping communication for targeted product recommendations and customer reviews.
- PlentyONE integration — Direct connection via the PAQATO plugin in the PlentyONE Marketplace.
Get in touch with PAQATO
Discover how the PlentyONE integration for PAQATO can optimize your processes.
