7Learnings
Marketing
Overview releva
About releva
RELEVANZ is a marketing automation platform developed specifically for online shops. The solution automates tracking, product feed management, ad creation, and campaign optimization through AI — without coding knowledge and without an agency. The integration with PlentyONE is set up within minutes. RELEVANZ is designed for small and mid-sized online shops, growing e-commerce merchants, and marketing agencies.
Feature Set
Once set up, RELEVANZ takes over the complete management of online marketing processes. Product feeds are automatically sourced and kept up to date from PlentyONE. Ad creatives are generated and adjusted by AI; budget allocation and ad delivery are automatically directed toward channels with the highest conversion probability. Visitors who have left a shop without completing a purchase are re-engaged through targeted retargeting measures.
Campaign Optimization and ROAS
The AI continuously analyzes the performance of active campaigns and automatically allocates available budget to the channels with the highest return on ad spend (ROAS). Merchants retain control over their daily budget; the solution is available from a daily budget of €1, making it accessible to shops of varying sizes and budgets.
Getting Started and Pricing
RELEVANZ can be tested free of charge for 30 days, including €30 in starter ad budget and no base fee. Setup requires no technical knowledge; no external agency or developer resources are needed.
USPs of the releva integration
Service Portfolio releva
- Proprietary deep learning engine — RELEVANZ operates a self-developed technology for fully automated, real-time campaign optimization — not a third-party solution.
- Automatically generated video ads — Dynamic product videos are created directly from the product feed, without an agency and without separate production costs.
- Native ads — RELEVANZ delivers editorially embedded ads that integrate into content environments and are visually distinct from standard banner formats.
- Product-level dynamic retargeting — Visitors who leave a shop are re-engaged with the specific products they viewed, at the optimal time and across high-reach websites.
- All in one platform — Tracking, feed management, creative production, ad delivery, and optimization are consolidated in a single application, without external tools or agencies.
- Agency-suitable — The platform is used by professional marketing agencies and supports the management of multiple clients with low administrative overhead.
Functionality
Features of the releva integration
- Plugin integration — RELEVANZ is installed directly via the PlentyONE Marketplace, without manual code modifications.
- Automatic tracking — Visitor behavior and product interactions in the PlentyONE shop are captured fully automatically.
- Product feed synchronization — The PlentyONE product catalog is automatically read and used as an optimized feed for campaigns.
- Dynamic retargeting — Visitors are re-engaged after leaving the shop with the specific products they previously viewed.
- Automatic ad creation — Banners and dynamic video ads are generated automatically from the shop's product data.
- Branding & whitelisting — Ads are served specifically on topic-relevant websites and portals within the respective niche.
- Local marketing — Location-based campaigns for physical stores, trade fairs, or local target audiences are configurable.
- Central dashboard — Campaigns, budgets, and results are consolidated in a single overview within the RELEVANZ app.
Get in touch with releva
Discover how the PlentyONE integration for releva can optimize your processes.
