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Multichannel Integration ABOUTYOU

Sell on ABOUTYOU with PlentyONE

Connect ABOUTYOU with PlentyONE seamlessly through PlentyONE's certified integration - manage listings, orders, and inventory in one central place.

The sales channel is ready for you. Time to grow your reach!

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ABOUTYOU

Benefits ABOUTYOU

Why sell on ABOUTYOU with PlentyONE?

ABOUT YOU is one of the leading online fashion and lifestyle retailers in Europe, offering companies a first-class platform to reach fashion-conscious target groups in numerous countries. By integrating PlentyONE, retailers can efficiently manage and automate their sales activities on ABOUT YOU. The platform is characterised by a curated assortment and a personalised shopping experience that particularly appeals to young, trend-conscious consumers. A key advantage of PlentyONE is the central management of article data, stock, and orders, which significantly reduces complexity in multi-channel retail. Compared to other solutions, PlentyONE offers a specialised interface that is perfectly tailored to the requirements of the fashion marketplace. Automated synchronisation ensures that stock levels are always up to date and customer requirements are reliably met. This combination of ABOUT YOU's strong brand presence and PlentyONE's technological performance enables ambitious fashion retailers to sustainably increase their reach and achieve operational excellence. Thanks to the robust infrastructure, both the connection and daily scaling in the digital competition succeed smoothly.
Platform Type

Platform Type

Marketplace
Industry

Industry

Fashion & Shoes
Target Group

Target Group

B2C

Overview ABOUTYOU

About ABOUTYOU

ABOUT YOU is a leading European online fashion and lifestyle platform specializing in clothing, shoes, and accessories. It offers a personalized shopping experience across 28 European markets, including Germany, Austria, Switzerland, and the Netherlands. The marketplace caters primarily to a fashion-conscious, mobile-first target group, with approximately 80% of its 45 million monthly users under the age of 45. Brands can integrate via the ABOUT YOU Seller Center or middleware like Tradebyte, choosing between merchant-led fulfillment or Fulfillment by ABOUT YOU (FbAY) to reach over 13 million active customers.
Access

Access

Closed / Curated
Product Types

Product Types

New
Countries

Countries

Austria, Germany

Functional scope

Key features of the ABOUTYOU integration

  • Integrated into the system core: High performance and scalability, without additional fees from PlentyONE.
  • Official integration: Developed and maintained by PlentyONE's product teams.
  • Scheduled listing export: Automatic transfer and updating of product information.
  • Automatic inventory update: Avoid overselling and keep your inventory effortlessly up-to-date.
  • Price update: Changed sales prices are updated without manual effort.
    • Smooth order import: New orders are automatically transferred to PlentyONE.
  • User-friendly management: Easy operation, including setup and administration of the sales channel.
  • Latest mapping technology: Assignment of product information and marketplace fields with channel maps.
Functional scope of the integration

FAQs & Good-to-knows

Some questions come up often. Others are just essential to know.
We’ve collected both – so you can make confident decisions.

Still have questions?
We’re happy to help: sales@plentyone.com

Get started with PlentyONE now

Choose PlentyONE and ABOUTYOU for successful, scalable e-commerce – efficient, automated, and future-proof.

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Related channels

More sales channels in Fashion & Shoes

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