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Multichannel Integration Miravia

Sell on Miravia with PlentyONE

Connect Miravia with PlentyONE seamlessly through PlentyONE's certified integration - manage listings, orders, and inventory in one central place.

The sales channel is ready for you. Time to grow your reach!

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Miravia

Benefits Miravia

Why sell on Miravia with PlentyONE?

Miravia is an innovative e-commerce platform from the Alibaba Group, launched in December 2022 specifically for the Spanish market. As a lifestyle marketplace, it combines classic online shopping with entertaining content and primarily targets a young, trend-conscious audience between the ages of 18 and 35. The focus is on high-quality products in the fields of fashion, beauty, health and lifestyle. For merchants, Miravia offers an attractive opportunity to expand their presence in Europe without having to bear high fixed costs or monthly fees. Instead, the fee model is based on a sales-dependent commission of between 5% and 15%. Companies can choose between an official brand shop (Mall) and a regular marketplace model, which allows for maximum flexibility in the design of the brand identity. Through integration with PlentyONE, sellers benefit from central control of their product data and stocks. This enables efficient process automation and prevents overselling. With logistical solutions such as Delivery by Miravia (DBM), the platform also offers optimised shipping processes to consistently meet customer requirements and ensure sustainable success in competitive digital trade in Spain.
Platform Type

Platform Type

Marketplace
Industry

Industry

Generalist
Target Group

Target Group

B2C, B2B

Overview Miravia

About Miravia

Miravia is a lifestyle-focused B2C marketplace by Alibaba Group, primarily serving Spain and Portugal. It targets young, affluent consumers aged 18 to 44, specifically Gen Z and Millennials seeking mid-to-high-end products. Key categories include fashion, beauty, electronics, home and garden, and leisure. The platform supports diverse product types from physical goods to influencer-led content and virtual testing tools. Sellers can operate through Official Stores for brands or Marketplace Stores for retailers, utilizing self-fulfillment or Miravia's integrated logistics. It is a generalist platform known for blending e-commerce with entertainment and influencer collaborations.
Access

Access

Closed / Curated
Product Types

Product Types

New, Refurbished, Used / Pre-owned
Countries

Countries

Spain

Functional scope

Key features of the Miravia integration

This integration is built, provided, and maintained by a certified PlentyONE partner.

Additional costs may apply when using this integration. For details on the integration’s functionality and pricing, please review the related plugin or app.

Functional scope of the integration

FAQs & Good-to-knows

Some questions come up often. Others are just essential to know.
We’ve collected both – so you can make confident decisions.

Still have questions?
We’re happy to help: sales@plentyone.com

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Choose PlentyONE and Miravia for successful, scalable e-commerce – efficient, automated, and future-proof.

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Related channels

More sales channels in Generalist

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